Toronto Zoo
Spec Work 

The zoo is boring. 
Visit anyway.
Do you see something wrong with this image?
Our competitors do.
They would rather have this guy standing on an upside-down bucket with one foot.
Or have it enclosed in a cage that's smaller than an elevator.
Or shocked by a metal-tipped stick called a 'bullhook'.
You'd think no one could bully such a mighty animal into doing tricks.
You'd be right.
It takes years of physical abuse to beat elephants into submission.
And if the elephant breaks from pressure,
the resulting rampage ends with them being shot down.
So we let our animals do their own thing. And if it's boring, so be it.
The Toronto Zoo strives to preserve wildlife in order to foster love and inspiration for future generations.
And amusement, well, they make movies for that.
Visit us to look at some animals being boring.
It'll be worth it.

Protect , Sustain, Inspire.
Toronto Zoo.