An awareness campaign for living organ donation.
THE ACCOUNT
Agency : Yonge and EIST INC.
Client : University Health Network, Ajmera Transplant Centre.
Duration : 2022-2023
CREDITS:
Daniele Petrosino Creative Director
Stephanie Dyriw Creative Director
Maannik Singh Copywriter/Art Director
Tayler Sim Art Director
Christina Musson Strategist
Connor Macaskill Art Director
The Story
After our initial pitch won UHN over, we were handed a modest budget for their organ donation campaign. The photo on the left? That’s my boss, Stephanie Dyriw, a living donor herself, all smiles post-victory.
The ensuing three months were a creative marathon. Our goal wasn’t just to make a brand, but to craft a conversation starter. We delved deep, pushing boundaries, and emerged with something not just seen, but felt.
It was more than work; it was the birth of a movement.
As everything fell into place, we knew we were onto something special. Curtain up!
+$1M
Earned Media
60+
Media Hits
Out Of Home
Billboards
Digital Display Ads
The Design System
To communicate sensitive topics and imagery like organs, we crafted a unique design system. Our journey led us to the captivating Tangram, a 7-piece puzzle teeming with potential. This dynamic design tool shaped the core of our campaign's illustrations, offering endless creativity and diversity
Hermes Creative Awards
Platinum : Advertising Campaign
Platinum : Pro Bono Campaign
Check out some more work
