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Being good v. Being damn good.
It's easy to write good ads. You just write a hundred ads, and one of them is bound to be good. When you come up with one of these, you...
Commercial break.
An adman walks into a bar. He looks up head injury symptoms. Thinks 'Ah, that's normal' The adman walks into a bar again. My brain...
When you care too much, but also too little.
Day 2 of hacking this website together. There's now a page for long copy, short copy, and this blog. Since the pandemic, I've started...
Not the first blog post.
I might sit on this website for a while. Every couple years I'll start a new website and it'll be updated for a week and then fade into...
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